Dinner Menu

A re-approach to a fine dining menu, with utility and reusability in mind.

Redd Wood is a beautiful, high end French inspired restaurant in Rochester, NY. An amazing space, amazing service, amazing food; With a menu that highlights the simplicity of quality of ingredients, sourcing, and preparation. Opened in 2025, this restaurant is quite popular despite its young age.

I viewed this business as a system, to identify inconsistencies. I found that the graphic presentation of not just the food, but also the business could be more applied. For such a high-end establishment, the graphic unity, and graphic personality should reflect that.